Born in 1878, it’s the oldest eyewear brand in Italy. Among the pages of its history, we find a constant focus on the future and innovation. This history endows the brand with a natural superiority, meaning that still today it is the ultimate cult spectacle. Its distinctive classic and sophisticated lines, along with its highly evocative vintage feel, result in very up-to-date models: in a world in which appearances are often devoid of meaning, Lozza is one of the few brands that offers a content-rich aesthetic that matches contemporary needs. In 2021 Lozza is added to the special register of historic Italian brands.